Friday, 27 April 2012
Honda Begins Production of All-New 2013 Acura ILX at Indiana Plant
Honda celebrated the start of mass production of the all-new 2013 Acura ILX today. The first ILX, built exclusively in Indiana, rolled off the assembly line at 10:30 a.m. EST and was greeted by Honda associates, community partners and elected officials, who gathered to mark its launch.
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Monday, 23 April 2012
Acura Announces $25,900 Starting Price for 2013 ILX
The all-new 2013 Acura ILX will go on sale at Acura dealerships May 22, 2012, with a manufacturer's suggested retail price (MSRP*) starting at $25,900 Acura announced today. The ILX offers remarkable value for the money with robust feature content and premium appeal.
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Monday, 16 April 2012
Acura Teamed With Marvel The Avengers as Official Sponsor of Red Carpet World Premiere
Thousands watched with amazement as actor Robert Downey Jr. ("Tony Stark") drove onto the red carpet in a custom Acura-created sports car at the Marvel's The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.
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Wednesday, 11 April 2012
Honda bringing four new hybrids to China, including Acura NSX
Honda today announced its mid-term business strategy for China.
Outline of mid-term strategy
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Tuesday, 10 April 2012
Acura Announces March 2012 Sales
Acura announced March 2012 new-vehicle sales of 11,166 units, a decrease of 14.6 percent compared to March 2011 based on Daily Selling Rate* (DSR). Year-to-date sales posted 30,805 units, down 4.3 percent compared to 2011.
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Tuesday, 10 April 2012
Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards
The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this week at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show.
Created by Acura's agency of record, rp&, a division of RPA, the campaign relied on visual metaphors to communicate the refined yet bold performance of the 2012 Acura TL sedan—"aggression in its most elegant form."
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Saturday, 07 April 2012
New York Auto Show 2012 : Acura MDX for The Avengers
As we reported before , Acura cars were featured in Captain America and Thor .
Now it was announced that Acura will also make its appearance with their MDX S.H.I.E.L.D model in the highly anticipated upcoming superhero spectacular, The Avengers.
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Thursday, 05 April 2012
New York Auto Show 2012 : Acura RLX Concept
Acura today held the world debut of the Acura RLX Concept at the New York International Auto Show, providing luxury buyers with a first look at the design and engineering direction for its all-new Acura RLX flagship sedan, slated for launch at the beginning of 2013.
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Thursday, 29 March 2012
Acura flagship headed to NY dubbed RLX
Announced today, Acura's new flagship sedan will make its world debut at the New York International Auto Show. Employing an array of new Acura technologies, including the Sport Hybrid SH-AWD® system, the concept vehicle will deliver an entirely new level of performance, sophistication and comfort.
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Friday, 23 March 2012
Acura commences production of 2013 RDX
Launching its second major new model in only three months, the East Liberty Auto Plant today started mass production of the all-new 2013 Acura RDX. The popular luxury crossover SUV will go on sale at Acura dealerships nationwide next month.
Acura dealers, local community leaders and public officials joined associates at the plant today as the first mass-produced 2013 Acura RDX rolled off the assembly line. Also on hand for the line-off event was John Mendel, executive vice president of sales at American Honda Motor Co., Inc.
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