Panasonic has announced the European launch of its W Series Steam Irons, including the flagship NI-W920 model, designed to make ironing far easier and faster than ever before. The model's unique curved and multi-directional soleplate design means that it glides effortlessly and smoothly in all directions, without getting stuck or causing creasing.
The NI-W920's soleplate, 28 cm long and over 12 cm wide, is extremely precise and made from Alumite - the material provides durability and a longer life that is why it is also used in automobile engine parts. As edge of the soleplate is equipped with radial steam vents the surface of the iron is almost completely covered in steam, meaning even stubborn creases don't stand a chance.
The NI-W920's easy to grip handle has been ergonomically designed to provide maximum comfort, and the product's weight is evenly distributed to ensure good balance. Additionally as the edges of the soleplate can always be seen from above, your movements can be more precise – perfect for troublesome areas such as cuffs and collars.
Maik Stahlbock, Director of Appliances Group at Panasonic Europe comments: "Ironing, whether we love it or loathe it, we all want it done as quickly and as efficiently as possible. Recent research carried out by Panasonic showed that the average ironing time in Europe is generally between 60-90 minutes. The arrival of the new W series Panasonic Steam Iron, with its stream-lined design and innovative features, is set to revolutionise this time-consuming chore for good."
The NI-W920 is available in black/silver or purple/silver colour combinations. Two other models are also available in the W Series, the teal/white NI-W920C with ceramic-coated soleplate and the purple/white NI-W900C.