The new Civic TV campaign connects Honda's philosophy—a passion for innovative thinking and continuous improvement—to other real inventors, makers and explorers in the world who are never satisfied and always working to develop better solutions. The campaign has sparked curiosity about the innovations featured in the new Civic TV spot. Capitalizing on that momentum, Honda is launching a collection of live chats, the #HondaInnovator Series.
The #HondaInnovator Series uses Facebook, Instagram, Pinterest, Twitter and YouTube to drive curiosity and conversation. At http://www.hondainnovator.com, users are able to tweet questions to several inventors featured in the Civic TV spot, participate in scheduled one-hour innovator tweet chats and see #HondaInnovator feeds from Facebook, Twitter and Instagram. Schedule, topics and speakers for the "Innovator Series" tweet chats are as follows:
Tues., Feb. 5: Phoenix Fly with pro wingsuiter James "Macca" Macdonald at 10 a.m. PT
Thurs., Feb. 7: 4moms Origami Stroller with co-founder Henry Thorne at 10 a.m. PT
Tues., Feb. 12: Billabong V1 Wetsuit with pro surfer/inventor Shane Dorian at 10 a.m. PT
Fri., Feb. 15: 2013 Honda Civic Sr. Product Planner Jay Guzowski at 10 a.m. PT
Wed., Feb. 20: Waterfall Swing with inventors Ian Charnas and Drew Ratcliff at Noon PT
Tues., Feb. 26: Laser Keyboard with visionary Prashanth Shantharam at 10 a.m. PT
"The 'Innovator Series' is designed to applaud all visionaries—the dreamers who are always contemplating what could be—and provide an opportunity to engage with them," said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc. "The 2013 Civic speaks to our passion for innovative thinking and continuous improvement, and through social media we're inviting all creative thinkers to come together to talk about how to make things better."
On YouTube, Honda has created an innovation playlist featuring innovator-created video showcased in the Civic TV spot. Facebook posts will introduce fans to the "Innovator Series" and related album. Instagram will host behind-the-scenes photos from the Civic TV commercial and an assortment of Civic photos. And Pinterest will feature a "Things Can Be Better" board.
Also in February, the social news leader, Buzzfeed will feature sponsored posts highlighting the creative theme of the Civic campaign of true inventors, makers, explorers and engineering.
The "Innovator Series" program will be supported with promoted tweets, promoted posts on Facebook, YouTube ads and search.
Since its complete redesign as a 2012 model, the Honda Civic has received host of awards and recognition. It was named one of About.com's Best New Cars of 2012. Kelley Blue Book's kbb.com named the 2012 Civic one of the "10 Best Green Cars of 2012" and one of the "Best Family Cars of 2012." In addition, KBB named the Civic Natural Gas a "2012 Best Redesigned Vehicle." The Civic Natural Gas was also named "2012 Green Car of the Year®" by Green Car Journal. Kelley Blue Book's kbb.com has already awarded the 2013 Civic with a Best Resale Value award in its segment.
VIDEO Honda Innovator Series